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Product Reviews
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Consumer Product Reviews - Instant Buzz
At tadMedia, we understand the power that consumer product
reviews can have on brand building and online awareness. Capitalizing
on the viral nature of the web and the role that influential bloggers
play in creating new product or service buzz, we actively work to give
your company newfound relevance. In fact, many of our clients take
advantage of our proprietary network of top bloggers to provide
feedback about their products. These blogs are in turn connected to
other important blogs, creating a community of online advocates for
your brand. With over 50 million readers in the U.S. alone, blogging communities are the fastest growing online audience today.
Powerful 3rd Party Endorsements with User Generated Reviews
With
“pull” marketing as the new standard, consumers are now in the driver’s
seat when it comes to making purchase decisions. Your potential
customers, who once were sold to, are dictating the winners and losers
in the new media marketplace. The Internet, of course, has made this
change possible. Your goal? To embrace the change and capitalize on
this new paradigm, leveraging your viral marketing potential, through consumer product reviews and other methods.
“In the past, clever marketers and advertisers shaped brands, but now
consumers are increasingly empowered, everyone has a voice, and
information and opinions are instantly dispersed. Consumer product
companies need to determine how best to capitalize on this new
landscape. Clearly, there will be consequences for those who don’t.”
Source: Deloitte & Touche USA LLP - United States
Successful
online companies understand the power that user generated reviews can
have on a new product or service. For every customer these companies
sell to, feedback is requested. Every positive consumer experience is
then promoted for maximum impact. Reviews that come back as less than
positive are used to make changes to the product offering so that it
better serves the target market.
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