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Viral Marketing
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Viral Marketing – Leveraging the Massive Influence of the Web
The rise of the Internet in the mid-1990’s powered a new way of gaining
product or service awareness: Viral Marketing. Sometimes called “Buzz”
marketing or word-of-mouth marketing, this relatively new way of
building awareness can spread like wildfire due to the natural
inter-connectedness of the web. Social media outlets take viral
marketing to a whole new level. Through targeted product launches,
consumers find out about a new product, they tell their friends, who
tell their friends, and so on until the product has an unstoppable buzz
surrounding it. A great example of viral marketing was the popular email platform, “Hotmail” in the mid-1990's.
Placing a link on the bottom of user's emails, it encouraged readers to
sign up for free service. It worked like magic. The hype was
contagious. Therein lies the power of viral marketing.
We help create viral blogs and postings, manages the blog network submission process and sets
up RSS feeds, essentially turning you into a publisher. When your
articles go live, they are automatically seen by all the blog search
engines, expanding your presence in the blogging community. We also
offer the opportunity of taking advantage of our established blogging
and social networksGain an Overnight Audience with Targeted Buzz Marketing
How can you capitalize on the buzz marketing phenomenon?
By having us set up a campaign that enhances your positioning in
Google and the other search networks. Because the blogs in our network
have a history with search engines, any article that is posted on
behalf of your company will be picked up quickly by them. It will also
be recognized and read by blog readers.
Why is this important? These readers are potential buyers.
A lot of them are also bloggers and when they have a positive
experience about your company, they write about it. A snowball of
positive vibe can quickly turn into an avalanche. The same applies for
links in blog articles. Our bloggers can write a simple short article,
a longer site review; a guided post; a video review, conversation
marketing on message boards and forums, or a full-blown product review.
Whatever you decide, we have the ability to make happen.
Finally, our network provides more value at less cost than any
traditional advertising medium.
Whatever the marketing message, our viral advertising network can
deliver it to a wide audience in a cost effective manner. Whether you
decide to do product reviews, product launches or blog marketing, you can now take word of mouth advertising to a whole new level in the Web 2.0 world.
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