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Search Engine Optimization (SEO)
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Search Engine Optimization (SEO)
Search
engine rankings are top priority for a website to be successful in
today’s online economy. Leading search engines like Google, Yahoo! And
MSN give website owners the ability to reach the largest possible
internet audience via organic listings and/or pay-per-click advertising
programs.
SEO Approach
When
SEO first became an “industry” back in the late-90’s the soup de jour
was meta tags and submissions. Fast forward to today and these factors,
excluding the important of Title tags, are all but irrelevant; the
intricacies of first page rankings have exponentially increased for
website owners. Today’s highly competitive and fluid landscape requires
customization, attention to detail, innovative tools, user-centric
methods and ethical techniques. We provide clients
a holistic, white hat approach to SEO with an emphasis on building
long-term value. Our optimization services focus on three key areas
which keenly align with search engine algorithm factors: SEO analysis, on-page optimization, and link building.Current SEO Trends & Statistics
90% of US Internet users “search” at least once per week1
68% of search engine users click results on the first page of search engine results2
92% of search engine users click a result in the first three pages2
37% of search engine users associate the #1 organic listing as the industry or category leader2
The majority (70%) of search engine users click organic listings over paid listings3
Search engine optimization is no longer a one-time project that can be
completed and shelved for a revisit in the future. Web 2.0, user
generated content, and the future of the semantic web give active web
businesses an edge in search engine results. Fresh, unique and relevant
content not only better engages your website visitors but also
generates quality links from third party sites that believe your
content and information will benefit their own audience, respectively.
1 Deloitte & Touche “State of Media Democracy”
2 Jupiter Media and iProspect “Search engine behaviors”
3 Businessweek report
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